If you’re reading this now, it’s most likely because you have a beauty business idea that you want to share with the world. Let me be the first to congratulate you on taking the first steps of making your ideas a reality.
While there are many things to consider when starting any business (startup costs, taxes, location, etc.), there are a plethora of industry-specific details that we can not stress enough when taking your first step into starting your beauty business. Here are the most important things to consider going forward:
What Sets You Apart?
There will always be another salon down the road or makeup brand on the same store aisle, which only highlights the need to stand out.
When it comes to gaining traction and retaining your customer base, the biggest advantage you can give yourself is to be original. Being a leader of innovation will do wonders to help you stand out.
Part of the success we have at Zoe Milan Studios is the result of combining celebrity quality microblading, eyebrow, and permanent makeup solutions, with the mission to spread the techniques used in-house through live training and online classes.
Research, Research, Research!
Ask yourself these questions: What is the target market I’m trying to sell to? Who are my potential competitors? How should I price my products and services? What do I need to get started? What do I already have?
At the end of the day, you are trying to run a business, which means giving due consideration to your model and how you will run your company. Your vision and what you want to bring to the world is essential, but not to the neglect of finances.
Know the Law
Like any industry, your beauty business will be subject to a number of regulations. Makeup and other beauty products fall under the scrutiny of the FDA; it’s critical to know if an ingredient or product requires certain labeling requirements.
Knowing what you need to disclose on your packaging and detailing safe use of your product is paramount to covering yourself legally.
On the business front, it’s important to understand what licenses are required to operate. Requirements for licenses vary from state to state; in the United States, a good place to start your research is the Small Business Administration’s website.
Get the Word Out
All the time and effort put into your business would be for nothing if you don’t promote your brand. For many small businesses, this can be a challenge since it’s unlikely that you have the funds to place a well-crafted commercial on a prime-time TV spot. Thankfully there are other ways to spread the word!
Many industry-specific conventions provide opportunities to do some networking and outreach. This is a great way to generate interest before launch.
Smaller scale ads are possible through locally owned businesses. As long as you aren’t going to be direct competition, many small business owners would be more than happy to let you put up a flyer or two on their storefronts.
Remember: microblading is permanent, and you should only have the procedure done at a location you trust and feel comfortable with. Furthermore, care needs to be taken in order to ensure the pigment stays as vibrant and stunning as possible. If you’re ready to take the next step toward perfect brows, visit http://www.zoemilanstudios.com/