Eyebrows have gradually become more and more important in the beauty industry. If you don’t believe me, just look at the many ways you can style your eyebrows: tweezing, waxing, threading, and microblading. While we normally talk about permanent makeup on this blog, today we want to go back to the basics and discuss some simple tips for growing a traditional brow service.

1. Don’t do the Pencil test

Contrary to popular belief the pencil test isn’t the only way to determine how a brow should be shaped, and it doesn’t guarantee you’ll have perfect brows. Ideally, your brow will begin at the bridge of your nose, but many people have eyebrows that are far apart, which can mess with the symmetry of your brow. You should only use a pencil to determine where the arch of the brow should be. This arch usually begins at the outer edge of the Iris.

2. Trace Before You Pluck

Over-tweezing is a notorious beauty problem. The skinny brow may have been popular in the 90s, but it is most definitely not now. The key to keeping your client happy is to only tweeze the stragglers. The easiest way to do this is to take a white pencil and draw a line across the top and the bottom of the brow. This will be your guide for hair removal.

3. Start a Brow Routine

Do you know someone who tweezes religiously, like almost every day? They have to do this because their eyebrow hairs are all on a different schedule. Brow hair grows in 20-30 day cycles. The goal is to let all the hairs grow in at the same time and then to pull it all out at the same time.

Your job as the beautician is to try to get your clients to stretch their appointments out to every three weeks to get them and keep them on a schedule.

4. Carry a variety of products

To give your clients the best possible treatment you should always have a large stock of post-hair removal products like antibiotic ointment, soothing oil, and antiseptic. These products can help you avoid redness, bumps, and breakouts. Having a variety of products will be an asset to your business, but be sure to use the right ones for your client’s skin type and personal preferences.

5. Offer a Free service

If you aren’t having much success working on brows, try offering a free service. Many stylists need time to get comfortable working on someone’s brows, and many people need time with a stylist to trust them to work on their face. You can get free practice by offering to style brows for free. If you did a good job, clients would often come back for more.

Today there are so many different ways to have your eyebrows done, and some businesses struggle to keep up with the ever-evolving world of beauty. Traditional brow artists may have trouble competing with the latest trends but going back to the basics and following the tips above can get you and your business back on track.

Remember: microblading is permanent, and you should only have the procedure done at a location you trust and feel comfortable with. Furthermore, care needs to be taken in order to ensure the pigment stays as vibrant and stunning as possible. If you’re ready to take the next step toward perfect brows, visit http://www.zoemilanstudios.com/