Starting a new career and immediately making a large profit, isn’t something that always goes hand in hand. Unfortunately, in today’s world, it can be hard just to earn an income based off just being good at a job. Unless you are willing to put effort into advertising, establishing a strong client base, and finding creative ways to connect with others in the business, the likelihood of you keeping that career is minimal.
So when it comes to a career like microblading, it’s imperative that you take the necessary steps to put you in the cosmetic spotlight. You might be surprised, but there are plenty of ways to build your name without spending tons of money on a billboard or marketing agency. By attempting to follow these useful methods, your profit as a microblading technician will start rolling in before you know it.
Exchange Talents with Others
Who says cosmetics workers can’t receive inside benefits from other professionals? Offering your services as payment for a haircut, massage, or other treatment is a great way to gain free exposure. If you’re good, then they can refer you to their established client base and spread the word.
Work with Beauty Bloggers
The power bloggers and vloggers have on social media is almost unreal. A well-known blogger could recommend a product, and maybe half or more of their fan base will look into it. Consumers like to follow the advice of a ‘professional.’ Talk to a few bloggers and offer to do their lashes or makeup if they have a photo shoot coming up, in exchange for a shout out on their social media sites. Check if they have a large following first though, so you don’t waste energy on an unknown person.
Start a Video Series
A great way to learn about a person and their business is by watching videos of their business and services. Consumers in the beauty industry find it informative to see before and after videos or pictures of an employee’s client. It gives them a feel for what you are capable of doing. Plus, you have free range of what you’d want to record. You can post about a session, tips, or news from the microblading world. Don’t forget to post it on all of your social media accounts!
Team Up with Photographers
A picture is worth a thousand words. Working with a photographer who handles models can give you a wide range of publicity, especially depending on how high up in they are in their career. They will always need salon professionals and stylists for a shoot. Getting featured in a high-profile magazine will open a lot of doors. Also, it’s good to have a regular photographer for your business anyway. They can take pictures of your clients, store, and do shoots that highlight your skills.
The greatest advice to give, of course, is to offer exceptional, consistent services and prioritize your clients. Their satisfaction is the core of your success. A few bad reviews can make a potential customer turn away real quick. Everything will always depend on your willingness and determination to succeed.
Remember: microblading is permanent, and you should only have the procedure done at a location you trust and feel comfortable with. Furthermore, care needs to be taken in order to ensure the pigment stays as vibrant and stunning as possible. If you’re ready to take the next step toward perfect brows, visit http://www.zoemilanstudios.com/