If someone offered to sell you a car without seeing what it looked like, would you purchase it? You’re not alone; most (if not all) people wouldn’t, either. Similarly, you wouldn’t visit a salon known for microblading brows without researching it first, and part of that research includes finding out what other people have to say about it.

It’s not only common for people to read user reviews for a particular product or service: it is encouraged! However, it is important to be able to discern which reviews are legitimate, and which were planted there as a means of promotion.

Due to microblading being a procedure some people are reluctant to try, false reviews are created in order to draw customers into a salon that may not necessarily offer 5-star services.

Use Third-Party Sites

If a site has a page for users to leave reviews, there is more of a chance that employees or upper-level management may be behind some of the positive reviews. While this is not at all true in every case, it is something to be aware of. If the microblading salon is brand new to the area, but its website is somehow bursting at the seams with 5-star reviews, take what you read with a grain of salt.

Third-party sites, such as Yelp and Google Reviews, can serve as a great resource for information about the microblading salon in question. However, you should be aware that these sites host plenty of fake reviews as well, so use good judgment when reading.

Check the Dates and Content

“Wow, amazing service!”

“I’ve never been more satisfied!”

“This place is amazing!”

If responses like these are all posted within days of each other, there is a good chance they are fake. When people legitimately review businesses, it happens organically and on their own time, not within a two-day window over the weekend.

Furthermore, if the reviews sound too enthusiastic, there is also the possibility they have been fabricated in order to falsely portray the microblading salon and its services.

Check the Formatting, Too

Think about it: if you decide to review a product or company on a website, you’re going to write about how it pertains to you, and you are most likely going to do so very briefly.

If the positive review you are reading is setup like an essay (multiple long paragraphs, an introduction and conclusion, etc.), you should be careful before you give that individual your trust. If there were no incentive for that person to write such a thorough, detailed review, why would he or she do it?

So, What About the Good?

When looking through microblading salon reviews, photographs are the bread and butter of a trustworthy claim. This allows you to see who’s actually had the procedure done, and who hasn’t. What better way to determine whether or not someone is telling the truth than by having them prove it with photographs?

Other than photographs, you want to look for reviews that remark on the microblading salon’s cleanliness, how welcoming the staff was, and whether or not the microblading practitioner followed proper procedures.

Deception is common, especially on the Internet. If you are vigilant about how you conduct your research, you can ensure that you find a safe, reputable microblading salon that will make everyone you know envious of your semi-permanent brows.

Remember: microblading is permanent, and you should only have the procedure done at a location you trust and feel comfortable with. Furthermore, care needs to be taken in order to ensure the pigment stays as vibrant and stunning as possible. If you’re ready to take the next step toward perfect brows, visit http://www.zoemilanstudios.com/